The Principles Of Nursing Practice - 2428 Words

This essay will discuss and reflect on one of the Principles of Nursing Practice and I will relate this to my practice experience. It will focus on Principle of Nursing Practice A: Dignity, humanity and equality and I will demonstrate knowledge of the Principle of Nursing Practice in my essay and investigate the professional, legal and ethical frameworks that guide nursing practice and discuss and link what I have experienced in practice to my chosen Principle. I have taken into account; The code of professional standards of practice and behaviour for nurses and midwives, I have gained and maintained individuals’ right to privacy and confidentially regarding the patients name and trust details (Nursing and Midwifery Council 2015 p. 6). The Principles of Nursing Practice were introduced by the Royal college of Nursing (RCN) with the input from the Department of Health, the Nursing Midwifery Council, service users and user organisations. They indicate to the public what they should expect from nursing practice, no matter if they are a colleague, service user, or the relatives or carers of the service users. The Principles explain what makes up the safe and effective nursing care, and encounter the aspects of behaviour, attitude and approach that underlie good quality care. They are important to health professionals, in delivering safe care because they indicate how to follow the principles, to be able to assist you in reflecting on your practice and development as aShow MoreRelatedThe Principles Of Nursing Practice2187 Words   |  9 PagesThis essay will discuss the Principles of Nursing Practice with particular reference to Principle D. The professional, legal and ethical frameworks that guide Principle D will als o be considered. The essay will relate this content to what I have read and experienced in practice. Firstly, it will give an overview of the Principles of Nursing Practice with a definition of Principle D. The essay will then explain how I witnessed Principle D being achieved in my nursing practice focussing on two patientsRead MoreEthical Principles Of Nursing Practice974 Words   |  4 PagesWhen ethics in nursing in respect to decision making is looked upon, various key areas are taken into consideration. These key areas include the nursing values, the standards, subject ethical principles and finally the fundamental beliefs in nursing. When a reflection is made on the on the key mentioned areas, it is presumed that each of them is mainly aimed at protecting human dignity and restoring respect to patients (Bush 2007). Ethical values in nursing When looking at nursing values in regardRead MoreCritically Reflect on the Principles Care , How It Impact on Professional Practice?, Relating to Nursing Pratice.2671 Words   |  11 Pagesthis essay, I will define some terms and critically review key elements, principles and Holistic approaches in Palliative care in the process relate them to my practice as a generalist nurse in a hospital setting, its impact on palliative care, and finally discuss on findings and recommendations to my practices. Palliative care is one of the most sensitive specialists in nursing today. Hence the guidance published in nursing times [2012]recommends that trusts draws up a plan to raise awareness ofRead MoreLeadership And Management Theories, Principles And Best Practice Concepts Benefit My Nursing Leadership Development2400 Words   |  10 Pagestheories, principles and best practice concepts benefit my nursing leadership development. To begin with, fundamentals of leadership are to believe in the vision and to enjoy the journey as it is a very important concept in life. Leadership define by Zuber-Skerritt (2011) as the ability to ignite a fire and influence others towards the achievement of common goals that commit to a commonly agreed purpose, such as professional, organizational and community development and advancement of practice of lifeRead MoreNursing Standard Principl1326 Words   |  6 Pagesand science editor, Nursing Standard, The Heights, 59-65 Lowlands Road, Harrow-on-the-Hill, Middlesex HA1 3AW. email: gwen.clarke@rcnpublishing.co.uk Accountability and responsibility: Principle of Nursing Practice B Scrivener R et al (2011) Accountability and responsibility: Principle of Nursing Practice B. Nursing Standard. 25, 29, 35-36. Date of acceptance: January 20 2011. Summary This is the third article in a nine-part series describing the Principles of Nursing Practice developed by the RoyalRead MoreEthics Case Study Essay911 Words   |  4 Pagesuse ethical principles to address the issues presented in the case study will be covered within the paper. A description of conflicts of this nursing student’s personal values and the ethical principles applied in this case study. The paper will describe how the ethical situation may be handled in a different healthcare setting. An identification of a professional nursing organization and describe how this organization incorporates its ethical principles into the organizations practice. An ethicalRead MoreRelationship Between Nursing Practice And Nursing Theories757 Words   |  4 Pagesof my nursing colleagues at work regarding the relationship between their nursing practice and nursing theories. I have summarized the information below in couple different examples. At the same time, all my colleagues have confirmed that their nursing education is based on nursing theory. As a leader, I want nursing practice to be guided by nursing theories and the following examples below highlight some of the nursing theories that I will continue to support in my future nursing practice. I believeRead MoreRunning Head: Accessibility Of Healthcare For Undeserved1540 Words   |  7 Pagesracial acceptance, access to care, unequal social conditions, unequal health conditions, unequal geographic conditions (Smith Parker, 2015). This paper employs a range of nursing theories to develop a framework that unearths accessibility of healthcare services by the undeserved populations as primary to the obligations of the nursing and the entire health industry. Description of the Issue Geographic, social and economic segmentation may easily categorize people into different groups. In most nationsRead MoreEssay on Four Principles of Interpersonal Communication1459 Words   |  6 Pageswhat has been noted about the four principles of interpersonal communication demonstrates that King (2000) has provided the definitive source for reviewing these issues. According to King, interpersonal communication is: inescapable, irreversible, complicated and contextual. Using these four principles as a basis for research, the current investigation provides a review of each of the four principles and the implication of each of these principles for the nursing professional. A situation is describedRead MoreNursing Philosophy and Code of Ethics Essay872 Words   |  4 PagesThere are philosophical forces that make up and direct each nurse’s practice. Burkhardt and Nathaniel (2008) note philosophy as â€Å"the intense and critical examination of beliefs and assumptions (pp. 27). One incorporates knowledge and beliefs to make up their philosophical forces. Possessing outstanding philosophical forces allows one to be respectful, well rounded and possess good character. Some examples of ways one has been respectful towards another person’s beliefs are discussed in the next paragraph

How I Met My Wife I - 1068 Words

HOW I MET MY WIFE I was on my way back to Chicago from Vietnam, where I had been a war correspondent attached to the First Marine Division at DaNang. I had lived for a while in Australia, spent a week in New Zealand, and now I was in the airport at Auckland. I had gone up on the walkaway above the waiting room. Looking over the crowd of travelers, a beautiful tall redhead appeared with orange curls, very elegant in her best traveling clothes. Mmmm. She was something like Deborah Kerr in AN AFFAIR TO REMEMBER with Cary Grant, but with a long Viking face. I made my way downstairs and inserted myself into her path, saying, Hello. I was a rough, common-looking character in blue jeans, and her nose was in the air. She sniffed,Hello, back, but she didn t notice me at all. I was quite beneath her line of vision. We were on the same plane to Tahiti, but I didn t get to speak to her again. In Tahiti, I met up with a tennis pro who was on a world tour and we hung out. And then one night I ran into the redhead again, in a hotel lounge. She was with a Swiss fellow I had also met--and I was to learn later that he had warned her not to have anything to do with me, that I looked disreputable. But anyway I asked her to dance. There was beautiful music playing and the Polynesian waves were hitting the shore under a bright moon, palm trees waving in the breeze. She turned me down. So I asked again. She turned me down again. The third time I asked her, she danced with me. And afterShow MoreRelatedHow I Met Your Mother2222 Words   |  9 PagesSeason 9 Finally of How I Met Your Mother Is there such thing as the perfect series being completely ruined by the finally? Or maybe a bad season being saved by the perfect finally? That’s the question that comes to hand when people talk about the season nine final of â€Å"How I Met Your Mother† that premiered on March 31st, 2014. On that day the nation split, of those who fell in love with the season but hated the final, and those who hated the final season but loved the finally. Well here is the coldRead MoreHow I Met Your Mother2217 Words   |  9 PagesSeason 9 Finale of How I Met Your Mother Is there such thing as the perfect series being completely ruined by the finale? Or maybe a bad season being saved by the perfect finale? That’s the question that comes to hand when people talk about the season nine final of â€Å"How I Met Your Mother† that premiered on March 31st, 2014. On that day the nation split, of those who fell in love with the season, but hated the final, and those who hated the final season but loved the finale. Well, here is the coldRead MoreAn Essay About My Life846 Words   |  4 Pagessupporting me financially and buying presents for everyone. Wife: I liked his manners, he is always respecting me, consult with me, always I feel that he is proud of me and pleasing me in front of the people. He is very loyal and is able to make me happy and the most beautiful woman for him. Who asked who to get married? How did you decide that this was the person you would like to marry? What about this person made you decide to say â€Å"yes†? Wife: According to our culture, the man who usually asks theRead MoreBiological Vs. Biological Perspective1470 Words   |  6 Pagesinfluencing our behavior when we interact with others, how we perceive events, and how others perceive us. This influence can lead to either a good or bad event occurring. As I explained about when I first met my wife, I was nervous and shy, I had that light headed feeling, and other feelings as well. The biological changes going on inside me helped me to realize that there was something about her that was different from other women I had met. The biological perspective plays an important part inRead MoreThe Autobiography of Jeffery Culverson Jr976 Words   |  4 PagesEver since I was a little boy, I had dreams of becoming someone great in life. I always imagined myself doing wonderous things and traveling the world. I was born Jeffery Lawrence Culverson Jr on July 29th, 1980 to Tammy Collins and Jeffery Culverson in Las Vegas, Nevada. All though I had big aspirations as a little boy, I learned quickly in life that what you want is not always what you get. My parents had three children; two girls and myself, but they were never together while I was growingRead MoreMarriage in The Ceiling by Kevin Brockmeier892 Words   |  4 Pagesprotagonist, th e husband, becomes more and more separated from his wife. As the tension increases between the protagonist and his wife, Brockmeier symbolizes a failing marriage between the husband and wife as he depicts the ceiling in the sky closing upon the town in which they live, and eventually crushing the town entirely as a whole. A major sign in â€Å"The Ceiling† is the lack of communication between the narrator and his wife, Melissa. An essential component in marriage is the ability to optimisticallyRead MoreThe Army - Original Writing884 Words   |  4 PagesThe army When I met my wife (Lisa) in the year 2000 in upstate New York in the city of Glens Falls, that’s when everything changed. I knew she was the one I was going to stay with the rest of my life, yes, we had are up’s, and down, but for the next three to 11 years was going to be different. I just felt something was going to be exciting about this last marriage. For the first three years we had a great time getting to know each other, we both had good jobs working at printing companies. LisaRead MoreAnalysis Of Alan Jackson s Remember When 1000 Words   |  4 Pagesperiod in his marriage, which was when he and his wife got separated and then reconciled† several months later (The Boot Staff). In the song â€Å"Remember When† by Alan Jackson, the lyrics, music video, and history reveal the events in his life with his wife so they will remember as they grow old together. In â€Å"Remember When†, Alan Jackson reflects on his past with his wife on their life together. Throughout the song, he mentions when they first met, getting married, separating, reconciling, and growingRead MoreRemember When By Alan Jackson1047 Words   |  5 Pagesperiod in his marriage, which was when he and his wife got separated and then reconciled† several months later (The Boot Staff). In the song â€Å"Remember When† by Alan Jackson, the lyrics, music video, and history reveal the events in his life with his wife so they will remember as they grow old together. In â€Å"Remember When†, Alan Jackson reflects on his past with his wife on their life together. Throughout the song, he mentions when they first met, getting married, separating, reconciling, and growingRead MoreCritical Analysis Of Raymond Carver s The Cathedral Essay956 Words   |  4 Pages He was aware of what his wife has lived in the past, but had no interest on her or what she likes to do. Not only this, but he would also judge people just by the way they talk or their names. But so, the blind man as the narrator calls Robert because of his disability, does the opposite. Despite being away, Robert had been in contact with her for years. He had knowledge of everything she had been through perhaps even more than her own husband. Carver’s story shows how a person who thinks superior

Government Or Controlled Demolition Essay - 1219 Words

Government or Controlled Demolition The September 11 attacks were a series of four coordinated terrorist attacks by the Islamic terrorist group al-Qaeda in the United States on the morning of Tuesday, September 11, 2001. They attacked the Twin Towers in New York City. There are different conspiracy theories with the 9/11 attack but the most important conspiracy theory is that the collapse of the twin towers were the result of controlled demolition by the government rather than structural failure due to impact and fire. Now the question remains, was it controlled demolition or was it terrorist attacking the World Trade Center on purpose? This conspiracy theory revolves around authorities knowing about the attackers and also guiding them to complete their terror attack. None of the deaths would have happened without the deliberate unplugging of Americas air defense. The twin tower did not fall of plane impacts or fire. People claim that jet fuel doesn’t melt steel beams. It was a controlled explosion by the government. â€Å"Our mission is to expose the official lies in a way that inspires the people to overcome denial and understand the truth.† People want answers to what happened that morning, devastation all around. Conspiracy theorists believe that the government dismissed all the signs that were in their face because this attack was a controlled demolition. Dr. Griffin concluded that, it is already possible to know, beyond a reasonable doubt, one very important thing: theShow MoreRelatedTerrorist Attacks On The United States1453 Words   |  6 PagesAmericans started to believe in conspiracies proving the government was behind it all. 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However, the government tried to counter attack with the points that Al Qaeda wasRead MoreThe Patriot Act Through Congress Essay1601 Words   |  7 Pagescontinue reading this essay with an open mind as I shed light on the fact that United States government was actually behind the whole thing. Thinking about the government knowing about these attacks and doing nothing about it is sickening. Nobody wants to believe it, and that makes it all the ever more important. The first thing that may come to mind when trying to comprehend this idea is, why would the government want to do something like this anyway? One theory suggests that they needed to push theRead MoreThe Theory of Controlled Demolition that let to the Collape of the World Trade Center982 Words   |  4 PagesThe theory of controlled demolition that let to the collape of the World Trade Center, was widely believed and a potential possibility. Demolition experts reviewed the videos of the World Trade Center falling and they agreed about how a controlled demolition could have been the cause of the collapse. According to experts, the building fell as if many small explosives were planted on all sides and it exploded in a very specific order. This is very similar to a controlled demolition. When videos ofRead MoreSumm ary : Loose Change 1264 Words   |  6 PagesPentagon’s attack and WTC’s collapse. It implies that the September 11 attack was plotted by American government and the purpose of economic issue from the hegemony financial group and reglious issue of Islam. Before the 9/11 attacks, the world has no clear perception about the Middle East. However, after 9/11 the Middle East Islam has been tagged with terroist. The film argues that the American government has prior knowledge of terrorist attacks and has some relationship with radical changes in foreignRead More9/11 Conspiracy Theories Essay1164 Words   |  5 PagesCenters on September 11, 2001, but there are a select few that, similar to the truth, cannot be disproved without quite a bit of effort. One theory is that the Twin Towers were destroyed by controlled demolitions. Another idea of what happened is that planes did hit the towers, but they were remote controlled. A third theory is that Al Qaeda is not responsible for the 9-11 attacks (The Top September 11 Conspiracy Theories, n.d.). And last, but certainly not least, is the theory that the 9-11 attacksRead MoreThe Events That Took Place On September 111144 Words   |  5 Pagesplaced in the basement of the buildings, set to detonate at the exact time that the planes hit the towers. These bombs were set up by our own government. The government did this so that they could steal gold and oil while maintaining public hatred among the Middle East and terrorism. Several videos show that the buildings collapsed like a controlled demolition. The south tower collapsed in one hour of burning and the north collapsed in two hours of burning. It is fact that fire has never broughtRead MoreWhat Happened Was An Accident?1285 Words   |  6 Pages bringing the towers down in controlled implosions and killing over 3000 American citizens that day. This would explain why both of the buildings collapsed so quickly reaching free-fall speed, both neatly and symmetrically, collapsing completely into smithereens creating huge clouds of dust and ash, leaving no remains of their massive central vertical steel columns left standing. Due to the intelligence of some Americans, who thought hard about the U.S. government s explanation of the events ofRead MoreThe Events Of September 11th1646 Words   |  7 Pagescan create. The events of September 11th happened so fast that lots of details were overlooked but now, six years later one can finally take a breath and really look into what happened. The inevitable outcome is simply that George W. Bush and his government secretly put together the events of September 11th to rally the support of the U.S. citizens on many issues. This is such a strong accusation to make but a little common sense and evidence can quickly refute that our president is anything but aRead MoreQuestions On The World Trade Center Terror Attacks1538 Words   |  7 Pagesdetailed picture on the conspiracies behind 9/11 ranging from the catastrophe was a false flag operation in order to rationalise the war on terror commencing to the government knew it would happen and didn’t stop the terrorists from acting out their operations and to the towers coming down like a tonne of bricks was caused by controlled demolition. The contents of this documentary will be relevant for questions 2 and 3 as it would explain some strong key theories and elaborate on them and because of the

Consumer Behaviour of the Australian Customers

Question: Discuss about the Consumer Behaviour of the Australian Customers. Answer: Introduction In this study, Consumer Behaviour of the Australian customers has been discussed focusing on the consumers' behaviour for the greeting cards. In addition, Hallmark Cards of Australia has been chosen for conducting the study focusing on the consumers' behaviour. In this study, a clear literature review section has been given with providing facilitators and barriers for the consumer's behaviour. In order to conduct the study, clear target customers of the hallmark greeting cards have been selected and interviews have been conducted with laddering techniques. In the final section, recommendations and conclusion have been given identifying the issues of the consumer behaviour. Overview of Hallmark Cards Australia Hallmark Cards is an organisation that is privately owned by an American company of Kansas City. This company has its history for more than 100 years as it was founded in the year of 1910. In the United States, Hallmark is the largest manufacturer of greetings cards and this organisation was set up by Joyce Hall. In the year of 1985, Hallmark Cards was awarded the National Medal of Arts. In the case of Australia, this organisation had its licence in 1955. However, this organisation has been delivering the products through retail organisations as well. In the year 1979, this organisation has changed its name with Hallmark Cards Australia (Hallmark Helper, 2016). Product category of Hallmark Cards Moreover, this organisation is served in Australia, United States and New Zealand. In the recent time scenario, Hallmark Cards is delivering personalised e-cards for the customers. Hallmark Cards is famous for the greeting cards, however, they have been delivering gifts, books, ornaments, stationery, Itty-Bitty, sentimental frames etc. Hallmark Cards delivers Shoebox, this is a humour card that the company has introduced in the year 1989. Apart from this, they evolved the studio cards and with the advancement of time, they introduced two characters in the card, they are hoops and yoyo. They have been providing cards for birthday, valentines' cards, fathers' day card, love card etc. In recent time, they have been in the software printed cards and customised e-cards. They have made a partnership with Nova Development and with Microsoft Greetings for delivering customised cards for consumers (Hallmark Helper, 2016). Consumer segmentation Market Segmentation is a strategy of marketing for an organisation that they choose to market their products. In order to market their products, they create a segmentation of the customers. This process is to create a subset of customers who have common needs, priorities or interests. Then, the organisation designs the strategy of marketing and targets them. According to Schiffman et al. (2013), behavioural segmentation is characteristics of purchase occasion, purchase behaviour and perception of beliefs. On the other side, psychographic consumer segmentation is related to the lifestyles and personality. In customer profile basis, an organisation can make segmentation of customers with socio-economic, demographic and geographic (Brunori, Rossi Guidi, 2012). In case of the Hallmark Cards Australia, families that are associated with the kids can be their target customers, especially in seasonal times, like Father's day, Birthdays etc. The organisation sells greeting cards, for this teenage and young generation can be their target customer. Target Consumer The target market is parents of the kids and the young generations. Kids are the future generation of a country. Furthermore, parents of the children aged 4-12 of Australia are the major target market of Hallmark Cards Australia. Kids like to have greeting cards for celebrating New Year's, fathers day etc. parents buy these cards for them. In addition, new generation parents like to have e-cards as well. Geographic Region Australian regions Demographic Age 23+ Sex Male and Female Family size 3-6 Income 20,000+ Australian dollars Occupation Service, business, Education University degree, college degree Psychographic Personality Outgoing, doting father, mother Lifestyles Achievers, believers, socially active, thinkers Behavioural Purchase time Social occasion, birthday, holidays, weddings and much more Benefits Domestic shipping, home delivery, friendly atmosphere, reasonable price Usage rate Dependent on occasion Loyalty Strong-100% Table 1: Target Consumers (Source: Created by Author) Engaging the customers Offline and Online The organisation needs to engage the customers both on online and in offline. In the global scenario of the marketing, consumer behaviour depends on the visibility of the products and services (Funk, Alexandris McDonald, 2016). However, the organisations need to engage the customers in their business all time. Successful consumers association is related to know the use of both online and offline use of customer engagement modes (Jalas Juntunen, 2015). Organisations must know to complement these two effectively. In the case of offline purchase of a product, the customer can pay this with the use of online banking and online payment mode. In the case of an offline purchase, the customers can make up their minds beforehand with the use of the organisation's websites (Sohaib Kang, 2014). In most of the cases, the customers make their mind before visiting the retailers or outlets of the organisations using company's websites. This is the process of successful utilising the use of both offline and online methods. This is a process customer's engagement and utilising this method, an organisation can ensure the customer engagement (Kahle Chiagouris, 2014). Visibility of a product before the customers is important in recent time as the customers are now comparing various products in order to buy a simple product. In a recent study conducted by Australian survey organisation, it is revealed that 30% of the customers aged between 20 and 40 preferred online view of the products before they buy a product (Solomon, Russell-Bennett Previte, 2013). In the case of greeting cards, the customers like to see the range of greeting cards that the organisation have with them. In recent time, the organisation's like to manage the websites and apps for customised the cards for the customers. The organisations are using various kinds of software for making customised e-cards for the customers (Klazmer, 2012). The physical location of the organisation needs to mention clearly by the organisation's website. Online process assists an organisation to communicate the customers easily through social networking emails marketing (Jack Ronan, 1997). The communication and visibility both increase in this process and these motivates consumer purchase. Fostering the card-givers Giving gifts and cards is a tradition in all countries and this process is related to several factors. These can be economic cards giver and symbolic card givers. This is related to the make the other person feel better. The first thing that a card can do is to make the other people happy and this card giving procedure is related to the religious activities, spending money and gifts, helping cards, receiving cards and time and family (Virvalaite, Saladiene Bagdonaite, 2015). The genuine card givers are the people that enjoy giving the cards to people in order to make the people happy and rejoice. The genuine card givers think that it is a pleasure for them to send the cards to the love ones. They send the cards in several occasions like wedding time, seasonal time, birthday time etc. on the other side, some of the people are status hound as they do not send the cards for pleasure purposes. As stated by Sharma (2014), they send the cards for self-enhancement of their status. This process is a technique to show the money power or the status power of the people. In this case, cards are nothing to do with the recipient's good and value. This is typically for business purposes only. Greeting cards are the show of someone's love, concerns and happiness to others and the organisations have started to utilise the both type of card givers who send for the purpose of love and who send for professional purposes. Parents are the type of card givers who buy the gifts for the specific purpose of the children and the children like to make happy others. On the other side, youngsters like to buy cards for giving their near ones for traditional purposes or professional utilisation (Singelis, 1994). Organisations of the greeting cards manufacturers are trying to grab both types of cards givers for their business purposes. Fostering their card giving tendency through offline and online can enhance their market. Barriers Free software to make greeting cards Greeting cards are the ways of expressing one's feelings to the other in a traditional way. However, business cards are getting famous in recent time for making the cards in a purposeful way. Organisations that make the traditional greeting cards has been facing issues with online software that help to make e-cards for near and dear ones in wishing and celebrate their birthdays, weddings and many more occasions. In this scenario, the manufacturers have made their own online pages for providing customised cards for the customers. However, this policy incurred million for the organisation in order to partnership technological organisation to lend their software and technology. In this case, Hallmark Cards took the help of Microsoft software in designing latest cards for them. This licensing policies and collaborating techniques need to spend a huge amount for the manufacturer organisation. On the other side, Horner Swarbrooke (2016) opined that in recent time, customers can find easy access to the designing software on the internet. A single search on the internet can give free access to the customised cards. In order to access such software designed by the organisation, customers just need to log in their pages. Some of the time, a trial version of the costly card-designing software can be accessed. In this scenario, customers do not need to spend a single dollar on this process. This free access to the software and technology decreases the market of greeting cards in this age of digitalisation (Gossling et al. 2012). Greeting card manufacturer organisations fail to make a market of their printable e-cards, however, this has made loss of market and money for the organisation. Customers can use these free cards for sending e-mails for business purposes and for their near ones in social media. These kinds of cards are printable (East et al. 2013). Consumer motivation The consumer is the sole factor for an organisation to run and consumers make a purchase with their senses like sight, hearing, smell, touch and taste. Consumer buying behaviour defines the process of consumer purchases a goods or products for using for families or themselves (Seegebarth et al. 2015). Before a buying a product, a consumer is influenced by several factors, like economic needs, psychological variables, social influence and purchase situation (Hugstad, Taylor Bruce, 2013). The consumer must have the motivation to buy a product and they must have needs, wants and drives for this particular product. Consumers want these kinds of products that meet their seek benefits of their match. As stated by Cohen, Prayag, Moital (2014), the motivation of the customers is mainly driving force for buy a product. The motivation of a customer can be extrinsic and intrinsic as well. In greeting cards industry, the factors of motivation can be both. Motivation to buy a product comes from the reference group, culture and opinion leaders. In case of parents of a child and family members, they get their motivation from the husband, children, wife and that can be mutual factors as well (Boztepe, 2016). In greeting cards industry, family members buy cards for seasonal purposes and their motivation is related to the attitude, belief and feelings for others (Gssling et al. 2012). Manufacturers of the greeting cards relate the key issues of the buying behaviour of the customers are building trust, meeting expectations, ethical issues etc. The motivation that comes from within of the consumers for buying a product needs an approval of decision-making process of the customers that are associated with recognition, alternative evaluation and information search (Greco, 2013). Consumer Interviews This interview procedure has been conducted over four respondents. These interviews provided help in understanding the viewpoints of the encouragement and barriers of the customers in buying of the greeting cards. In this study, interviews have been conducted with parents of the kids who buy greeting cards from Hallmark Cards. Interview procedure was conducted with 2 mothers and 2 fathers of kids of Australia from different regions. In these interviews, consumer segment is parents of the kids in Australian and they would be asked about the greeting card ranges of Hallmark cards, Australia. Comparing table of respondents Respondent 1 Respondent 2 Respondent 3 Respondent 4 Father (Male 1) Father (Male 2) Mother (Female 1) Mother (Female 2) Age 30-35 25-30 25-30 30-35 Family size 6 4 5 4 Occupation Businessman Professor House maker Manager of multinational company Income $50,000 approx $40,000 approx - $20,000 approx Education Undergraduate Post-graduate Post graduate + diploma Undergraduate Table 2: Respondents of Interviews (Source: Created by author) General Perceptions of greeting cards In order to conduct the interviews of the respondents, general interviews have been conducted to the friends and families. During these general interviews, most of the individuals averred the potential value of the greeting cards on their lives. Greeting cards play an important role to convey one's desire. On the other side, each of the people likes to receive greeting cards as well. Respondents of the general interviews mentioned that in this technological faster world, the true essence of handmade greeting cards has been obsolete. People are now giving preference to the e-greeting cards and animated cards that are built through using of software. The days of hand writing cards have gone and instead of this, the days of software led printable cards have come to the place. Telling someone of the words of the heart, expressing emotion gets easy with the greeting cards. Emotion gets to mix with the technology in this era and this mixed up shapes to the new age of greeting cards. On the other side, business persons need the business cards that can tell for their business purposes. They design their cards on that purpose only. It can be deduced that the mixing of technology and tradition of the recent generation, the greeting card takes a new shape. The creating of double needs of business and emotion, the manufacturers have created demands of cards for them. Interview techniques In order to conduct the research, laddering interview technique has been selected for understanding people's buying of the products. The laddering technique is used to take for qualitative research method. According to Yu Lee, (2016), laddering questions of an interview is related to the product attributes, consequences of the products that can create personal meaning for the users of the products. In this case, the product is greeting cards and consumers are the parents of the kids in Australia. Which feature of the greeting cards do you like best of Hallmark Cards? Respondent 1 (Male 1): I do not buy greeting cards much; however, I like the e-cards that Hallmark provides for business purposes. This type of card conveys love for fashion and class. Respondent 2 (Male 2): I like the characters of Hoop and Yoyo in the cards of Hallmark. Respondent 3 (Female 1): I like those cards that featuring a woman with silhouette with accessories sensing a high style because it conveys a portrayal of feminism. Moreover, handmade cards of Hallmark attract me. Respondent 4 (Female 2): I like mainly the holiday cards of Hallmark and I usually buy this for no reason. Moreover, the printing quality of nature attracts me. What does the feature of the greeting cards do to your life? Respondent 1 (Male 1): I am a businessman and I use my greeting cards for business purposes largely. Not only that, I buy greeting cards for other reasons like birthday, wedding seasons as well. My children plead me to buy the cards in New Year time." Respondent 2 (Male 2): I am fond of greeting cards and I do buy cards frequently for no reason. Hoop and Yoyo cards amaze me with fantastic quotes print on them. I buy this each month and whenever a new edition comes on the market. I visit retail market and find for Hoop and Yoyo. I like their chemistry and sense of humour very well." Respondent 3 (Female 1): I always prefer handmade cards and this type of cards provide me pleasure as well. Whenever a marriage ceremony comes I present them with handmade cards of Hallmark. This is costly, but I like them." Respondent 4 (Female 2): The painting of nature on the cards sensitises me and I use these cards in my room. However, I do not feel that plunge of buying cards." What do the functional benefits of the greeting cards do to your life? First respondent (Male 1) mentioned that greeting cards do one of the best parts of his life as he does his business communication using cards. However, he does not buy the cards. His office secretary uses various types of free software for making business cards. Second respondent (Male 2) said that as he is professor, he needs to buy some cards for giving the colleague on farewell occasions. He mentioned that he likes to buy cards for himself also for his own purposes and his children. On the other side, the third respondent (Female 1) mentioned that he bought several time cards for her children and husband. She does send gifts for the relatives with cards. Fourth respondent (Female 2) told that making other people happy makes her happy mostly. In order to the happy person, she sends cards to her friends and makes new bonding of friendship. Her children do send cards to their friends and this enhances friendship, however, it incurs money. Do you find any emotional benefits from greeting cards of Hallmark Cards? On asking this question, First respondent (Male 1) mentioned that doing his business is one of the most important things. Moreover, cards do the same things for him and it provides emotional satisfaction for him by making communication. Second respondent (Male 2) believed that making his colleague happy makes him happy as well and his hobby of collecting cards of Hoop and Yoyo makes him fulfil. At the same time, buying cards for children give him the motivation to buy a card for birthday and family occasions. Third respondent (Female 1) told that she searched for e-cards online and bought them through this. This process of buying makes her happy as she needs not to go outside. Lastly, the respondent (Female 2) mentioned that she becomes happy to give cards to others on weddings or some other occasions. However, she commented that she saw delivery late of the cards and sometimes she failed to find the match of the same products what she has seen earlier on websites to the physical out lets. Analysis of findings Modern card designing of the organisation attracts most of the customers and consumers like to have the cards for family and business purposes too. Conveying the feelings of one can be done through cards and it can increase the level of bonding between two individuals. On the other side, consumers believe that cards must be low-priced for it is available some of the websites for free of cost. The cards of Hallmark provide emotional benefits to the customers and they sometimes do not have the urge to buy the card when no specific needs occur. The merging of online and offline helps for the organisation to lure the customers. The range of the Hallmark is exclusive; however, the matching of the products what they show online must be available on offline as well. Illustration of Hierarchy map for Respondent 1 (Male 1) Illustration of Hierarchy map for Respondent 2 (Male 2) Illustration of Hierarchy map for Respondent 3 (Female 1) Illustration of Hierarchy map For Respondent 4 (Female 2) Recommendations Matching of online products to the outlets Justification: Most of the Australian customers first searched the desired products online or websites of the company and they either buy the products from online or visit the outlets or retails for purchasing. If they do not find the same cards, they would be disappointed. The quality of the cards what is shown on the website must be matched. Hallmark can use the particular code for each product for recognising it separately. Action Plan Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Identification of the cards Development of plan Determination of action with giving codes to products Implementing some staffs for doing this Evaluation Implementation on online and offline Table 3: Action plan Price must be decreased and equal for online and offline various range of cards Justification The customers can find the e-cards and customised cards for free of cost on the internet and they are not having the urge for buying it from paying the money for themselves and their children. It is needed to decrease the price of the cards and delivery charges of the cards need to be free to allure the customers. The price of the same products must be equal on offline and online of Hallmark Cards. Action Plan Activity 1st week 2nd and 3rd weeks 4th and 5th weeks 6th weeks Market research to understand the price of cards for other manufacturers Making plans Hiring experts Decrease the price Observing changes in product quality and making the same price for online and offline products Table 4: Action Plan Conclusion In this study, it is focused on the mainly second project task of the assignment, future generations that are kids of Australia. Although, the focus has been on the parents as they are the target customers of the Hallmark cards. Overall the various ranges of cards have appeal on the Australian customers, especially occasions with friends and family are the best time for selling of the cards. Various facets of the consumers behaviour related to greeting cards have been identified that cause the consumer's buying decisions. Reference List Boztepe, A. (2016). 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